Preparatory to the 10th edition of the Africa’s Biggest Street Party, Carnival Calabar, Governor Liyel Imoke of Cross River State has flagged off the mock event with the theme, “Celebration Time”, in Calabar.
Speaking at the ceremony which was recently announced as the “Best Event in West Africa” by tourism observers, the Governor who was represented by his Deputy, Mr. Efiok Cobham stated that this year’s event is significant to life of the administration as it will serve as a hallmark celebration to user in the next government.
“Ten years is no mean feat. For us, Carnival Calabar has grown bigger and bigger as we promised Cross Riverians and Nigerians when we came on board in 2007. With our vision of institutionalizing the event, by allowing private sector to be the main drivers while government regulates, there is greater hope that this Carnival will grow in lips and bound,” he pointed.
He averred that the institutionalization of the annual festival which is still been test run following the formation of the Carnival Calabar Band Associations who are now the main drivers of the event, restating that, “Last year you said it was the biggest, this year is going to be extra ordinary."
While thanking the few private organizations who have discovered the event as one of the major brands in the country to invest in, the governor maintained that, “There is no other mega brand than the carnival, if you want to enjoy visibility in your business then carnival is the best deal.”
Chairman Carnival Calabar Commission, Mr. Gabe Onah, said, “Today the private sector has taken full ownership of the celebration with the band enjoying enormous sponsorship, stressing that this year’s event will be fireworks.”
Chairman, Carnival Calabar Bands Association, Sen. Florence Ita who was extremely excited about the level of sponsorship the association has enjoyed so far following the legal frame wwork put in place by the government, said that she was particularly challenged to observed that despite the financial challenges the state has faced over the years,it has remain consistent and committed to the actualization of its tourism drives.
Announcing the fruits of the private sector participation in the event so far to the tune of N15 million donation from the Nigerian Port Authority and a brand new Hilux van, donated by the SCOA (Nig) Ltd, Ita Giwa maintained the proceeds and other donations was used in acquiring a befitting office for the bands which is a normal practice by any standard carnival organizers globally.
Mrs. Obioma Liyel Imoke latter presented the utility vehicles donated by the SCOA to the Carnival Calabar Band Association.
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